We shared that the rollout for custom columns began back in December, and it’s now available everywhere! This will help you define your own custom reporting metrics and save time by not having to do manual calculations every time you want to check on your campaign performance. Offline conversion data is a powerful optimization signal to maximize your performance, and you can now upload this data daily with ease and minimal resources. An example of how this new feature can come in handy is to better optimize your automated bidding strategies. is a time-consuming task! You can now rely on automation by setting up an FTP or HTTPs location in Microsoft Advertising online with the desired frequency and time of day for recurring uploads.
Hqplayer for offline conversion update#
Starting this month, we’re upgrading the Offline Conversion Import experience with two key improvements to better automate and accurately analyze the full conversion impact of your Microsoft Advertising campaigns: This month’s top story: Easier offline conversions management We’ve announced lots of exciting releases to help you reach the right audience in recent blogs, but today we’ll focus in on updates to help you deliver the right message with the right technology. February is now upon us, which means it’s now time for another roundup of the latest product updates from Microsoft Advertising.